Five-Step Methodology For End To End Digital Marketing Needs.

Broadplay is a full service interactive agency that provides end-to-end solutions using a proven Five-Step Methodology.

Step One :	Understanding
Step Two :	Strategizing
Step Three :	Connecting
Step Four :	Identifying
Step Five :	Maximizing

In short, our process will guide you through the following steps:

Step One: Understanding

• Broadplay meets with client representatives to understand the current offline and online marketing initiatives.
• Broadplay conducts a detailed review and assessment of the company's marketing objectives in conjunction with a review of its current digital strategy/infrastructure. Broadplay compares and contrasts the business model with the current digital infrastructure before focusing on possible technological enhancements or additions. In this manner, any strategic development that is requested by a client and/or proposed by Broadplay will seamlessly integrate with or replace existing digital initiatives, while enhancing offline marketing efforts.

Step Two: Strategizing

• Broadplay strategizes and presents the complete digital marketing plan.
  • For this purpose, the client has suggested a list of preliminary digital marketing initiatives.
• Broadplay aligns its digital strategy with the company's marketing goals and objectives, as understood during initial meetings with company representatives
• Broadplay creates digital strategy with the mission of connecting a company with its customers. Broadplay only recommends digital channels that support its clients in reaching their marketing communication objectives

Step Three: Connecting

• Broadplay connects with its clients' customers by executing the digital strategy
• Broadplay is able to use a variety of digital media and employ offline-marketing techniques to cultivate digital customer profiles as required. It has experience deploying solutions in a wide variety of digital media, both offline and online
• Broadplay implements the right digital solution to reach each objective and identifies the transactions as each campaign unfolds. Broadplay ensures that the digital solution is able to integrate seamlessly into the existing business processes. Digital channels used to communicate your objectives could include:
  • Web Site, SEO, SEM (pay-per-click) Online promotions, E-newsletter campaigns, Online surveys, E-training, E-commerce, Contests, Advertising, E-mail campaigns, Cross marketing, Interactive programs, 3D Animation, Intranet communications, CD-ROM's, Kiosks, Viral marketing, Events and conferencing, Search engines, Promotions, Voice over, Illustration, 3D Animation, Sound and Music, Photography, Market research.

Step Four: Identifying

• Broadplay identifies the most enthusiastic prospects and their promotional desires through tracking mechanisms.
• Broadplay harvests and stores customer profile information. The results of digital connections are tracked and statistics generated. All customer feedback is archived for strategic use.
• Broadplay conducts analysis, cross-referencing customer profiles against their digital interaction. Based on the responses, the most likely users, influencers, purchasers and decision makers are determined and presented to the client through detailed tracking reports. Customer profiles are updated based on information garnered such as bounce-backs, opt-in requests, preferred communication methods, survey responses, etc. to further identify potential prospects

Step Five: Maximizing

• Broadplay maximizes sales either directly by increasing online purchases (B2C) or indirectly by presenting a detailed follow-up strategy designed to focus the sales efforts based on the identified results of the digital campaign (B2B)
• Broadplay conducts a detailed post-campaign review to identify strengths and weaknesses of the campaign, which forms the basis for future iterative marketing efforts
• Broadplay quantifies the success of the campaign by tracking the incremental gross margin from unit sales against the digital marketing cost. Broadplay targets a positive Return on Investment