Scan Life reports that QR mobile handset scans increased over 700% in 2010!
Quick Response Codes or QR Codes are mobile readable barcodes that are easy to integrate with any on-line or off-line marketing communication and simple to scan with any camera enabled mobile device. QR Codes let your audience easily retrieve information of various types including:
- Website URLs
- Smartphone App download links
- Google map locations
- VCARD contact info or event data
- Links to social media websites
The technical specifications for a QR Code are set down in the ISO-18004 standard, so they're the same all over the world! All you need is a QR reader installed on your camera-enabled mobile device to retrieve the info stored in a QR.
Don't have a QR Code Reader App on your cell phone? Text QRCODE to 123411 to get a scanner or visit http://www.qrstuff.com/qr_phone_software.html.