TORONTO – August 20, 2012 – SMS Sound Check, a new offering from Broadplay is a text-based mobile marketing solution specially designed for the music industry. SMS Sound Check lets fans connect with artists, listen to new music and stay up to date on news and tour dates by texting a keyword to a numerical short-code. Immediately after texting, fans receive a phone call that streams a new release audio clip. Fans also receive a follow-up text message that lets them connect with the artist in a number of ways via their mobile phone including through social media, text alerts, online stores (like iTunes), or mobile web....... Read More

TORONTO – November 28, 2011 – LCBO On The Go, a free LCBO application for the iPhone, iPad, iPod Touch and BlackBerry that allows customers to access information about LCBO stores and products, has been released just in time for the holiday shopping period. Toronto-based Broadplay Inc. was chosen following a competitive bidding process to develop the application in response to consumer demand for more mobile information...... Read More

Higher Education Marketing, a leading Canadian education Web Marketing firm, has teamed up with fellow Canadians Broadplay Inc. to offer schools Mobile SMS Alerts marketing. The strategic alliance, effective immediately, will see the companies join forces to ensure that their higher education clients can quickly and easily communicate program and recruitment information to prospective and current students on any mobile device...... Read More

Toronto– With new media playing an increasing role in the marketing and advertising landscape, Environics Analytics, the marketing and analytical services company, today announced partnerships with five leading companies that provide digital marketing services. The agreements integrate PRIZMC2 segmentation with some of North America’s leaders in mobile marketing, social network marketing, eCRM and digital out-of-home media. For companies and not-for-profits, the partnerships enable marketers to get a consistent view of customers across multiple media in order to better target their messages and offers...... Read More

TORONTO, June 24, 2010 / Broadplay Inc, a leading mobile marketing company is partnering with Canada’s national newspaper, The Globe and Mail, to deliver G20 news as it happens to Canadians via SMS text messaging. From June 21 to June 28, 2010, all Canadians following the landmark summit taking place in Toronto will be able to sign up for free to receive breaking Globe and Mail G20 news bulletins on their mobile phone...... Read More

TORONTO, June 7, 2010 / Broadplay Inc, a leading mobile marketing company will be leading a unique roundtable discussion on the advent of mobile marketing in the public sector June 10 at MARCOM 2010. The roundtable, led by Broadplay’s president Marcus Anderson, will reveal SMS text marketing as a fastemerging channel poised to revolutionize the way Canada’s public sector and not-for-profits communicate with their constituents. MARCOM 2010, a professional development conference takes place June 10 and 11 in Gatineau Quebec...... Read More

TORONTO, April 22, 2010 / Broadplay Inc, a leading mobile marketing agency announces the launch of RealEstate411, a new marketing tool that allows Canadian realtors to generate leads, deliver instant property information and connect with prospective buyers over any cell phone. This powerful, easy and affordable new mobile service will give realtors another lead-generation tool in their marketing arsenal and stretch the MLS listing value for their customers by generating more exposure. RealEstate411 is available effective immediately to any realtor in Canada...... Read More

TORONTO, March 22, 2010 / Broadplay Inc, a leading mobile marketing company announces that it has raised an additional half a million dollars in funding for its SMS-based marketing solutions from a number of independent Canadian investors. This funding coup comes as the Canadian market begins to dramatically shift demand from 3G (smart phone) applications exclusively to include SMS text-based marketing solutions, proven to offer 100% market penetration...... Read More