Search Engine Marketing (SEM) is a strategy of getting targeted, high quality traffic from major search engines and price comparison sites such as Google, Yahoo, Shopzilla, PriceGrabber, etc.
Since our formation in 2002, as a boutique Toronto based online marketing agency, Broadplay has serviced both large and smaller corporations using search marketing to deliver targeted, high quality traffic to their Web sites. As an expert SEO & SEM company, we offer custom designed SEM solutions to suit the needs and budgets of each marketing department. Some of our key SEM offerings include:
Search Engine Optimisation (SEO)
SEO is where we optimize your website to improve your ranking within the natural (FREE) search engine results.Being a professional Search Engine Optimization Services company, Broadplay will:
- Identify keywords and analyze your competitive sites
- Compile and review meta tag and Web site content
- Update Web site content and creation of optimized search-friendly pages
- Build inbound links
- Provide monthly reporting
Pay-per-Click (PPC)
PPC (Sometimes called sponsored search or search engine advertising) is where you purchase keywords at the search engines and pay each time someone clicks through to your website from one of those sponsored links. As one of the leading SEO & SEM companies in Ontario, Broadplay will:
- Purchase of relevant keywords
- Create and test advertisement messages
- Continuously measure and analyze the campaign performance
- Manage bids and optimize performance
- Provide frequent and detailed reporting
Shopping Comparison Engines
Highly relevant for online retailers given that >50% of shoppers visit shopping comparison sites before purchasing. Broadplay will list your products on key shopping comparison sites make sure online shoppers find you and are aware of your value proposition. Broadplay will:
- Submit product feeds
- Continuously measure and analyze the campaign performance
- Manage bids and optimize performance
- Provide frequent and detailed reporting
Why should I use an agency to manage my SEM accounts?
Managing multiple search engine accounts and adjusting bids on hundreds or thousands of search terms can be labor intensive. We can remove that hassle from your internal resource whilst reducing CPC's and increasing ROI. This means that our service usually pays for itself within short time frame
