Broadplay offers its Digital Direct technology, a robust application used to deploy mass opt-in e-mail campaigns to connect companies to their customers.
Being able to distribute information that is timely, relevant and customizable to each customer's unique desires is of vital importance in ensuring the satisfaction of their overall experience. Broadplay’s technology and approach empowers you to understand your customers’ wants and needs.
The reporting infrastructure of the Digital Direct application allows Broadplay to successfully segment and profile each customer. The power of this detailed segmentation exercise guides our understanding of how our clients can listen, learn and hone their promotional messaging for maximum response.
Broadplay – 8 Steps to a Successful E-mail Marketing Campaign
- Define Objectives and Reporting Needs
- Compile and Segment House File from Client
- Receive E-mail Content from Client
- Program in Personalization and Tracking
- Test and Optimize E-mail for Deliverability
- A/B Test Create, Deploy and Analyze
- Deploy Maximized E-mail to Target Audience
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Customized Reports, Campaign Analysis
- Present Actionable Data
- Incorporate Key Learning's into Iterative Campaign
