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Tasked with penetrating the US market, Broadplay launched a comprehensive online strategy to both build brand awareness and drive sales through a concerted integrated multi-channel approach.
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Pizza Nova desired a redesigned website to correspond to a company-wide re-branding exercise. Broadplay worked with their existing offline marketing agency to deliver a Web site that supported the future direction and goals of the Pizza Nova leadership.
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The client wanted to create a viral campaign that would both educate and entertain its existing e-mail subscribers while encouraging conversions. Broadplay created a Flash game that incorporated interactivity and education to appeal to a selected target market.
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Broadplay was approached to provide an assessment of current e- Marketing practices and provide an executable plan to increase sales significantly.
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Broadplay determined the ROI for Google pay-per-click (PPC) campaign spend while increasing conversions to desired levels. An SEO campaign was implemented that elevated its rankings on search engines for targeted and relevant keywords.
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Broadplay delivered a series of e-mail communications to a segmented audience while learning usage behavior of their list base through a series of detailed and measured A/B tests.
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