Founded in 2004, Broadplay’s head office is located in downtown Toronto within the heart of the "Digital Alley" at the corner of King and Spadina. Broadplay develops smartphone applications and mobile websites which allow users to interact with brands and build meaningful relationships. In addition, Broadplay’s proprietary Mobile Marketing Intelligence (MMI™) platform, Broadplay Inc. has created a scalable solution that integrates rich media experiences and media interactivity within the Short Message Service (SMS) protocol.