Broadplay.com - Mobile Marketing

Broadplay Inc. takes a 360-degree approach to delivering mobile marketing programs by offering strategic, creative and technical guidance and execution of your campaign. We deliver the right message to the right handset at the right time, whether it be through shortcode, mobile web or smartphone applications. Leveraging the power of our proprietary MMI™ platform, Broadplay Inc. will create a mobile experience that is unique to your brand. Here are some of the MMI™ tools available to you:
Mobile Marketing Intelligence™ Platform Reporting & ROI SMS & Shortcode Solutions Smartphone & Tablet Applications Mobile Web QR Codes Mobile Voice Cast Want to know more about what we do? Check out these resources: Case Studies Broadplay Blog	Text is not just for contests! SMS is a highly measurable audience tracking tool that can be integrated with other media and used to evaluate campaign success, while engaging on the go customers in real time. SMS is the most ubiquitous and scalable mobile application available and can be used to deliver simple text messages or rich media messages such as mobile web pages, download links and other data transfer to 100% of all cell phones. Here are some examples of interactive SMS campaigns. SMS Benefits Opt-in marketing standards Integrates with other media Supported on all carriers Offers detailed reporting Database building capabilities Available on all handsets Much higher response rate than email or web No downloads required No data plans required SMS Uses Interactive Text Response Text-to-download Text-to-email Appointment Bookings Text Reminders Mobile Ordering Real Time Surveys & Polls Contests Text For Info Mobile Voice Cast Mobile Coupons Pictures by Text Return to Top Broadplay's Proprietary Mobile Marketing Intelligence (MMI™) Platform Broadplay’s MMI™ uses SMS as the main channel of communication and layers in rich media experiences like Smartphone Applications, Mobile Web, QR Codes, Audio and many other options to create an optimal mobile experience for the end user. The MMI™ is designed to interact with all mobile devices and collect user information through web, email and various mobile tools. Any data collected by the MMI™ platform can be cross-referenced with external databases to create robust user profiles and deliver customized information back to the user in real-time. Broadplay’s MMI™ features Environics analytics PrizmC2 lifestyle profile engine which allows real time end user segmentation. A complete mobile campaign can be developed, executed and monitored through the MMI™. Interaction with the MMI™ Platform allows identification of customers at the individual level; the customer phone number and other interactive characteristics are captured for future follow up purposes. SMS is marketing on an opt-in basis as outlined by the CWTA. Return to Top Smartphone Applications Apple, Blackberry and Android applications are developed in-house by our development team. And since 31% of mobile phones in Canada are Smartphones, it’s important to be available to your audience in this rich media experience for users that require it. There is a lot more to mobile marketing than putting your logo on an app, you’ve got to offer something of value. Broadplay will work with you to create an app specifically for this purpose! Source: 2010 Hotspex/Sympatico.ca Canadian Mobile Usage Study* Return to Top Mobile Web There are 8 million Canadian mobile internet users.* Your audience is accessing online content on the go through their mobile phones and tablet devices. A mobile version of a website will allows the viewer to: See the content more clearly View information relevant to on the go audiences Is your website ready for the mobile web? Ours is. Visit m.broadplay.com on your mobile browser to see for yourself. * Source: 2010 Hotspex/Sympatico.ca Canadian Mobile Usage Study Return to Top QR Codes Scan Life reports that QR mobile handset scans increased over 700% in 2010! Quick Response Codes or QR Codes are mobile readable barcodes that are easy to integrate with any on-line or off-line marketing communication and simple to scan with any camera enabled mobile device. QR Codes let your audience easily retrieve information of various types including: Website URLs Smartphone App download links Google map locations VCARD contact info or event data Links to social media websites The technical specifications for a QR Code are set down in the ISO-18004 standard, so they're the same all over the world! All you need is a QR reader installed on your camera-enabled mobile device to retrieve the info stored in a QR. QRious about how it all works? Try it for yourself by scanning these QR codes! Don't have a QR Code Reader App on your cell phone? Text QRCODE to 123411 to get a scanner or visit http://www.qrstuff.com/qr_phone_software.html. Return to Top Mobile Voice Cast (MVC) A mobile voice cast is a pre-recorded audio file that is played back to the listener via a telephone call. MVC is a convenient way to deliver information that is too long to deliver within the 136 characters limit of SMS. A voice cast can contain a sponsor message at the beginning of each recording, providing additional opportunities for marketing and potential monetization. Return to Top Reporting and ROI Broadplay’s proprietary MMI platform features detailed reporting, real-time monitoring, database building and integration capabilities and a self-serve administrative interface. Return to Top

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